Our CTZAR agency provides tailored Influence

Our expert team combines great knowledge of the Social Talents world with a sharp understanding of your key marketing issues.
We bring you an answer tailored to your stakes, designed to maximise the results of your influence campaign.

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— Strategy
Our strategic planners work hand in hand with our project team to define a relevant influence strategy and turn your objectives into ambitious and realistic KPIs.
— Creative Concept
Whatever the chosen strategy for your campaign (brand content creation, exclusive discovery of new products, brand ambassador, invitation to private events, singular encounter, artistic collaboration, master class, etc.) our agency conceives the inspirational and innovative concept capable of revealing its full potential.
— Casting
We combine the performance of our proprietary technology with our network managers’ expertise to offer you a tailored casting, suitable for your target and media objectives.
— Campaign Management
  • Project
    Our project team ensures an optimal setup for your campaign. In collaboration with your team, they will work closely with our network managers to guarantee getting the best deals from Influencers, observing deadlines, quality-controlling content produced, considering brand guidelines, etc.
  • Contract
    In a context where influence is becoming professional, we take care of contract conversations with Talents. Drafting, terms and commitments, signing, all the obligations of your Ambassadors set in this legal document.
  • Payments
    When a wage is planned for the talent, our team deals with its payment: invoice receiving, bank details trading, payment punctuality, etc. We play the part of trustworthy third party: the payment only occurs once the Ambassador’s mission is fully accomplished and the guidelines have been perfectly followed.
— Results
We track and analyse all the content produced by the Creators in the context of your campaign, cross-platform, including short-lived content such as stories. We assess the number of followers, the engagement and the “Influencer media value”, meaning the media equivalent of the contents generated by the Social Talents.
Additional services
There is no limit to the interventions we can imagine to answer your needs. Only one common denominator: influence.
  • — Brand Content Factory

    We imagine, create and produce quality digital brand content (films, photos) featuring Social Talents. It can be relayed by Social Talents themselves for earned media, by your platforms for owned media or be broadcasted for paid media.

  • — Think Tanks and Insights

    We organise qualitative Talents groups allowing you to better understand this target’s stakes and draw the most relevant lessons for your brand and product.

  • — Artistic Collaboration

    We can put you in touch with the most relevant artists for your brand, allowing you to conceive a strategic and inspiring co-creation.